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To say we’re made up that we’ve won IKEA’s PR account would be an understatement …

News came last week that we’ve won the press office account for home furnishing retail icons, IKEA to become their retained press office agency

We’re going to be working alongside the lovely IKEA in-house team to manage and strengthen the IKEA UK press function.

The account is going to see us bringing a spot of Hope&Glory creative thinking to the account, while it also encompasses the hard graft of running a super-efficient day-in, day-out function. We’ll be working on building a proactive product placement programme, helping to build stronger relationships with interiors and lifestyle media, events to present new collections and news and features generation.

We’re also going to be contributing to the IKEA corporate-to-consumer communications and sustainability activities.

To say that we’re looking forward to working with IKEA to contribute to a transformation and revitalization of the brand would be an understatement.