This weekend has been all about Wanderlust – ensuring that adidas had the best content possible both pre-festival and live from the event
We’ve been working with the team at adidas to create a pretty stunning set of content for their social channels to support Wanderlust in Victoria Park.
With Instagram our lead channel, we’ve been hard at work with a series of video pieces showcasing our favourite brand influencers in some stunning content ahead of the weekend. There were a sequence of films shot showing Yoga flows in the adidas Studio – the brand’s London base. As you can see from the stuff below, it captured the audience’s imagination with in-feed organic views nailing our numbers. Meantime, the adidas Women global channel also got on board with an edit made just for them.
This was supported with a cracking split-screen Insta Story (you can see the full film here if you’d like to) which rolled out three days ahead of the weekend. It turned out to be one of the brand’s best-performing women’s category films this year.
Then there was further product content shot ahead of the big day – showing off the new range of kit that many of the festival-goers would don for their workout session. And we worked with a range of influencers ahead of time and live from the event to capture and share a huge amount of content as the festival took place during the day. This appeared across the adidas UK and global channels – really bringing out the spirit and experience for those who couldn’t be there.
Of course, there was a set of Instagram Stories (you can see the Global film here and the UK film is here) that were also made, edited and shared live from Wanderlust 108 meaning there was a candid, behind-the-scenes experience for brand fans across social channels.
A brilliant weekend and some brilliant work …