The team has been helping Sainsbury’s demonstrate to the nation how it can up its Living Well score – giving the retailer a fresh brand platform
Most of you will know that Sainsbury’s is the retailer that will help you live well.
So we’ve been working with the Sainsbury’s team and the lovely people at Brunswick, to bring that to life in PR.
The Living Well Report (for which we were simply the team ensuring it got its rightful share of coverage) is the country’s most comprehensive study of how well the nation is living and what the drivers are to raise quality of life across Britain.
By looking at the defining features of those with the highest Living Well Index scores, the clever people at Oxford Economics and NatCen were able to deduce the key factors required to enhance wellbeing.
These, it transpires, are not money but rather better sleep, higher satisfaction with sex life, enhanced job security and closer relationships with a local community.
We went out with the lead story (there will be plenty more to come) and scooped up pretty much every major news outlet there is.
The Times ran the story on its front page in print while the Daily Telegraph also splashed the story on its front. That was followed by print coverage in every major paper and online pieces to support across Evening Standard (twice), The Guardian, The Independent, Daily Mail (and TIM), Daily Express, METRO, The Sun (repeatedly) and Daily Mirror.
The outstanding print and online coverage was further enhanced thanks to some belting broadcast pieces – including BBC Radio 4 Today, BBC Radio 5 Live, BBC World Service News SKY News, Channel 5 News, ITV Regions News, BBC London and over 200 other pieces thanks to BBC GNS, Global Newsroom and SKY News Radio combined.
What’s more there has also already been some great pick up across the lifestyle sites. Time Out gave us a page while Red has run a health old splash, alongside Stylist and Glamour. Then there was Huffington Post, UNILAD, ShortList, Men’s Health … and a host of others.
Altogether a great start for the Living Well Report and a great three-way team effort from the Sainsbury’s team, Brunswick – who set us all off on this journey having the idea in the first place – and us!
Watch this space for more to come. In the meantime, here’s the piece on SKY News …