The team has been helping get customers into IKEA’s reading rooms, replacing the Swedish tomes with the Man Booker Prize long list
This week we’ve been encouraging the nation to get some much needed R&R – Reading and Relaxation that is.
We have been working with IKEA on a very exciting partnership, the Swedish furniture brand has teamed up with The Man Booker Prize to create “The Reading Rooms”: relaxing spaces at IKEA’s flagship store dedicated to reading, designed to help Brits switch off and dive into a book for some well-earned “me-time”.
Following the announcement of the long-awaited and prestigious Man Booker Prize longlist, IKEA has played host to a series of book clubs where the public can exclusively read and take away a copy of one of the long-listed titles. The experience is on the back of shocking research which reveals that 21.6 million Brits only read one book when on a Summer holiday and over 10% of Brits have not read a book in the last year.
At the end of each day, we are hosting exclusive events at the IKEA Reading Rooms with readings and Q&A’s with various talented authors from the long list, which is being live-streamed to an audience of thousands of people.
The team have been selling in with some outstanding results and well over 70 pieces of coverage – highlights include BBC London, Classic FM, City AM, Metro, Time Out (print and online), half a page in the iPaper, pretty much every interiors trade and trend title. And, what’s more, the story has gone global, securing coverage in Germany, France, Italy, Brazil … and it’s still rolling in!
If you fancy taking some time out and getting your hands on one of the exciting long-listed books, the Reading Rooms is on until the rest of the week until Sunday.