The latest project for adidas has been helping with the launch of the Speedfactory and #am4ldn as it hit the UK this week
We get to do a lot of very cool stuff with adidas.
This week’s outing was definitely a highlight amongst highlights.
We were at the launch of adidas Speedfactory and the groundbreaking am4LDN running shoe (adidas Made For London if you’re interested).
An event on London’s Brick Lane – using the adidas Women’s Studio as its base – saw thirty influencers and media descend to get a taste of the future of footwear design and production.
With futuristic installations to keep guests entertained while they waited to experience the Speedfactory in action (inside a specially-designed touring truck which is even now making its way across Europe), they had an awesome night out while witnessing the future.
We were on hand to ensure that the experience (and the shoe) was a sell-out success.
With a ten page feature already under our belts (courtesy of a Wired trip to adidas HQ to see it in action and get the full story), we just needed to nail coverage across the tech titles (T3, Mashable, PSFK, Reuters and Stuff were particular highlights), the sneaker and fashion titles (Sneakerfiles, Nice Kicks, BoF) and the running titles (plenty of that to come).
In the meantime, we hosted 30 of the city’s leading running and fitness influencers (welcoming Adi Gillespie, Bradley Simmonds, Josephine Broome, David Birtwistle, Diego Barrueco, Emilie Lovaine, TTH, Grace Runs LDN, Hannah Harrington, Ryan Barr, Ross Macwaters and Natasha Scarlett amongst others) who created a mass of content to spread the word amongst the end-audience for the shoe.
The result? A sell-out. For now at least – keep an eye here to get your hands on a pair.
In case you wondered, this is what it looks like …