Team O2 has been smashing out the news this week as the brand embraced its role in supporting the mobile-using public …
We might be housebound for the foreseeable future, but that hasn’t stopped the O2 team getting stories out of the door.
We worked with O2 to scrap data charges on more than 20 support and advice websites that could provide a helping hand to customers, enabling them to access the support they need during these weird times – including Age UK and The Samaritans.
It was pretty important news for O2 customers and one we wanted to let people know about before it kicked into gear a few hours later.
Cue a quick media alert along with information of all websites that could be explored without eating into data allowances, a few calls to key contacts, and a little over an hour later we had the news out of the door.
And it’s fair to say it has been well received with more than 200 pieces of coverage to date, including the Daily Mail, Daily Express, METRO and Daily Mirror alongside titles like Trusted Reviews and Tech Radar, as well as whole bunch of regionals.
We then followed up with a further weekend announcement, as O2 looked to provide more ongoing support to customers by lifting the cap on voice calls, meaning customers could stay connected with friends and family for free while on lockdown by not eating into their monthly minutes. Another story that media responded very positively to, with the team securing further hits with the likes of T3 and Gizmodo, among many others.
A busy time with some very quick turnaround announcements, but the O2 team are nailing this working from home lark.