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Team FIJI Water made sure the best-dressed stars in town were party-ready with their hard-working events programme this week …

It was party time for the FIJI Water team, who found themselves plying the fabulous and fashionable with the world’s most desirable water all over town.

First, to London Fashion Week, where FIJI was the accessory to be seen with amongst the world’s best dressed.

In a whirlwind show-to-show dash that would’ve put Anna Wintour to shame, FIJI made it to (deep breath) … Markus Lupfer, JW Anderson, Charlotte Simone, Phoebe English, Mulberry, Roksanda Ilincic, Charlotte Olympia, Zandra Rhodes, Elle Style Awards, Simone Rocha, Toogood, Osman, Shrimps, Huishan Zhang, Paul Smith, Emilia Wickstead and Temperly … amongst many other pitstops along the way.

And at the same time, those who weren’t hanging out on the FROW were rocking the night away at the Brits after-parties. As it turned out, both Universal and Sony Music chose FIJI Water to quench the thirst of their guests and VIPs.

Rihanna, Justin Bieber and Ellie Goulding were a few of the Universal VIPs being kept hydrated by FIJI Water and were gifted a personalised water sleeve while being chauffeured around town.

And did you notice FIJI Water at the Sony Music After Party across town at The Arts Club? Here it was being enjoyed by the likes of Little Mix, Olly Murs, Paloma Faith, Louis Tomlinson and Craig David.

All of that generated some pretty impressive pictures on MailOnline, Evening Standard and Huff Post, to name just a few.

Zero ad spend, just a highly desirable product and a relentless on-the-ground team making it all happen.