HTC Tattoo-001

Tat’s a wrap … HTC and the MOBOs hook up for some limited edition action to celebrate 2014’s winners

There seems to have been a bit of a tattoo theme running through some of the work we’ve been doing this month and last week was no exception.

Together with HTC we’ve been hard at work with two of the UK tattoo industry’s finest artists, Lal Hardy and Cally-Jo, who collaborated to design a Limited Edition tattooed HTC One M8 as part of the HTC’s sponsorship of the 2014 MOBO Awards.

Lal and Cally-Jo have tattooed some of the most prolific musicians in music history from Dave Grohl to Liam Gallagher and Rudimental to Rihanna, so we knew they’d come up with something worthy of the event.

Several sketches later the result is a stunning 1950’s-inspired chrome microphone, a nod to Lal’s youth spent listening to his grandmother’s Motown records, coupled with a classic angel wing which is a symbol of freedom and one of Cally-Jo’s most requested tattoos.

We took the artists down the red carpet at the MOBO Awards on Wednesday to show off their designs to some of the biggest names in the industry and needless to say they went down a storm.

Backstage, stars including Tinie Tempah, Professor Green, Millie Mackintosh, Rudimental, Skepta, DJ Ironic and Alexandra Burke were amongst the many acts who went home happy after picking one of the limited edition handsets up for themselves.

Next day the pictures were picked up by the likes of Daily Mirror, Daily Star, Glamour, Daily Mail and Heat – which meant we went home pretty happy too.

Oh, and there was some top product coverage too – with WIRED, Pocket-Lint, Verge … and a host of others besides.

Tat’s a result all round!