Swapping the jet set for the train set … the day we hijacked the travel news thanks to Ms Beckham’s appearance on a Virgin Train
It’s not every day that a story simply presents itself on a gilt platter for Virgin Trains. But when it does you’ve just got to go for it really.
So when Victoria Beckham Instagrammed and Tweeted thus on her way to open her collection at Selfridges Manchester …
A photo posted by Victoria Beckham (@victoriabeckham) on
… we were on the case faster than her husband up the wing on the way to goal.
A swift release and a spot of hard sell later and we’d nailed the coverage we wanted for Virgin.
Daily Mail online (I know, who’d have thought they’d do a story about some celeb tweets?!), Daily Mirror, Daily Express, Standard, Reveal, Yahoo!, Female First, Hello, Now, Marie Claire, Stylist … The list goes on (and on).
Quick, dirty, a lot of fun.