Sometimes the best ideas really are the simplest, as this campaign from Brazil shows

As really simple but utterly effective ideas go, we thought that this social engagement campaign from Knorr in Brazil was a stunner.

All they asked people to do was send them their handwritten family recipes. Then Knorr turned them into these infographic style posters and posted them back via Twitter with an encouragement to stick them up around the home.

Clever, cute, born of an insight.

There’s a wee batch of examples of the work below …