Selfridges Film Project debuts flicks by some of fashion’s big names

Loving the Selfridges Film Project is an utterly lovely little project.

In essence, to mark the launch of their new women’s designer galleries, the iconic London store invited designers including AF Vandevorst, Comme des Garçons, Dries Van Noten and Gareth Pugh to each create a minute film inspired by captivating women.

The results are being screened at the Old Selfridges Hotel. And here …

Our favourites were the Gareth Pugh …

And the Alexander McQueen …