Introducing the ‘Transfer Deficit Report’, a report that looks into the world of football transfers for Football Index, the world’s first football stock-market
The transfer window is always a big news moment, so we wanted to use this as an opportunity to drive share of voice for Football Index, positioning them as credible experts with endless knowledge about the beautiful game.
The rapid growth in transfer fees in recent years means that billions of pounds are now flowing between the world’s top leagues each year, with major financial consequences for individual clubs, leagues and even the wider economy. So we commissioned a report that quantified the value of these international flows of footballers and how this has changed over time, whilst also looking at the impact Covid-19 could have on the transfer market.
To give our report even more credibility, we partnered with the Cebr – the Centre for Economics and Business Research, to collaboratively look at the level and amount (in £’s) of players coming in and coming out of clubs across Europe’s 5 top Leagues (Premier League, Ligue 1, Bundesliga, La Liga and Serie A).
The report was a huge success and was picked up by national titles including City AM, Evening Standard, iNews, Daily Mail and This is Money. We also secured coverage in key consumer titles including Yahoo! Sports, MSN, GOAL and FourFourTwo, as well as securing not one, but two pieces of Press Association coverage, resulting in hundreds of national, regional and consumer hits overall – all of which featured prominent Football Index branding and a call to action to read the report on the website.
The coverage didn’t stop there. Alongside our print and online pieces we secured interviews with Football Index CMO, Mike Bohan, and flagship broadcast titles including Ian King Live and CNBC.
A hugely successful campaign and more importantly a report which media have asked to receive again for future transfer windows.