HTC One gets a designer outfit or three to bring its fashion credentials to the fore
Team HTC here at Hope&Glory has been mixing it with the fashionistas recently … all on behalf of our client HTC.
Possessing the most beautifully-designed smartphone on the planet (the HTC One (M8)), the natural next step seemed to be to go back to the basis of design: illustration.
Working with one of the fashion industry’s leading illustrators, Jacqueline Bissett (who works with Givenchy, Kurt Geiger, Swarovski and Harrods), we quite literally went back to the drawing board, creating a range of couture illustrations to launch the first ever illustrated lookbook for a smartphone.
Bissett put her own spin on the upcoming Autumn/Winter 2014 style, accessorising with the vibrant colours of the HTC One (M8) colour range, which has recently added two unique styles with the addition of the pink and red handsets to the three original shades.
Needless to say, released in line with the Fashion Week news agenda, the media responded with alacrity. Creative Review produced a beautiful piece, along with Telegraph Online, Wired, PSFK , Verge, TrendHunter, and a whole host of other design and trend sites.
With more in the offing, these designs won’t be going out of fashion anytime soon …