How the supermoon became a platform for Sony to land national coverage that showed the technical superiority of its camera range
Last year we worked with photographer Mike Buck to capture an incredible image gallery of the ice caves of Iceland’s Vatnajokull Glacier using Sony’s range of Alpha cameras.
This year, to raise awareness of the latest addition to the range, the a7s II, as well as its G Master lens, we decided to work with renowned astro-photographer Andrew Whyte to capture the first full supermoon of the century.
Taking place in October 2016, we sent Andrew out into the depths of the Gloucestershire countryside to capture the first full supermoon of the year as well as stunning astro-photography of the night’s sky – demonstrating the outstanding resolution that the G Master lens can produce even in low light environments, and its bokeh abilities.
Ahead of the biggest full supermoon, which took place in November, we used cracking images along with top tips for capturing the full supermoon, encouraging the public to get out on the night and try their hand at capturing incredible imagery – ensuring that Sony remained at the heart of the story throughout.
We achieved equally awesome coverage across Daily Mirror, Daily Mail (twice), Daily Express, Amateur Photographer, OK!, Lonely Planet, Yahoo!, Huffington Post and a whole heap of others.