Honey Maid spreads the Love and shows that, if you’re going to have brand attitude, you’ve got to stand by it

The opprobrium caused by US breakfast brand Honey Maid celebrating families of all colours, sizes and genders of parent went global. As responses go, this was pretty awesome.

Just shows that, if you’re going to make a brave statement of brand attitude, you’re going to have to be equally brave and stand by it regardless of the feedback …