Fancy using a mobile phone to buy a house? Lemme Ping you the cash …
We love a big campaign moment as much as the next agency. But we’re also fond of those lovely moments when you trip over a story and reckon it’ll fly, knock it up, bash it out and get a healthy crop of coverage for the effort.
So when we found out that someone had just popped a £23,000 deposit on a house made by modern home builders in Melbourne using the Barclays Pingit mobile app we got on the case.
A quick release and a spot of hard sell from the team and we’ve bagged a beauty in Evening Standard Homes & Property, City AM, The Independent, Daily Mirror, Daily Telegraph, alongside Stuff and PSFK and a bunch of tech sites, blogs and trends outlets.
Sweet story, nicely spotted (by the delightful and charming Catherine, our client), neatly delivered. Job done.