Asics campaign makes the pace of marathon running tangible

Thought that, for hardcore sports brand Asics, this was a proper lovely piece of work.

Top and bottom, race an elite athlete across a 60 foot ad screen to really understand just how fast the best runners are going – and thereby just how impressive these athletes are.

It’s got a bit of everything really, (relatively) low running cost experiential, digital, neat piece of outdoor, no doubt plenty of media opportunity. When it comes to thinking about sports campaigns that can go through the line, thought that this was a strong one.