Alzheimer’s Society wipes people’s Facebook memories for a day to show the impact of the disease

Thought that this was a gem …

By agreeing to use an app that promised to give Facebook users a taste of the impact of Alzheimer’s Disease, those who signed up found that their timelines were wiped to reveal a simple message: “Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality”.

That’s just very clever. I thought.