A campaign you couldn’t “make up” for O2 Business as we took the brand into some slightly unexpected places …
Spurred by our previous successes creating “digital makeovers”, Hope&Glory’s very O2 Business team has recently been working on its latest campaign.
But this time it wasn’t so much as a digital makeover they were unveiling, rather an expert of actual makeovers.
To help raise awareness of Business Essentials, O2 Businesses’ innovative flexible business tariff, we recruited Maria Hatzistefanis, founder of Rodial cosmetics to be our official ambassador.
Mrs. Rodial launched her business in 1999 and it is has now grown to become a global beauty empire, worth a whopping £100 million and popular with big-name celebrities including Kylie Jenner, Jennifer Lopez and Elle McPherson.
For us though, Mrs. Rodial offered a media friendly spokesperson who could speak from the heart of the highs and lows involved in running a business – the very reason the flexible Business Essentials tariff was created, which can adapt as your business grows.
The team hit the phones and set up a wave of print, broadcast and online profile pieces for Maria, each covering her success story and the challenges she faces running a business. We also took to social, creating short business advice videos for youtube as well as leveraging Mrs Rodial’s impressive 436k Instagram following, which delivered 8,609 Instagram likes for O2 Business. Result!
Supporting the campaign, we worked with the Cebr (Centre for Economics and Business Research) to discover the UK’s top ten growth industries and the ten most at risk, which proved a hit with the media too. Combined, the campaign landed lovely pieces in the likes of City AM, Forbes, BBC News, BBC World, Management Today, The i and Daily Mail.
All in all, a cracking opportunity to work with a very inspirational woman.